ABOUTME

Date of Birth: 18th of Feb, 1983

Place of Birth: Amman - Jordan

Marital Status: Married the most amazing wife on earth / Eman.

Kids: I have the most beautiful daughter's in the history / Seepsa & Ritsa.

I believe that God is for all but I am Proudly MUSLIM

Heart is JORDANIAN /Blood is CIRCASSIAN

Best quote "He who does not thank people does not thank Allah" Prophet Mohammad PBUHS"(ﷺ)

With over 20 years of experience in live sports broadcasting and television production, I am a seasoned industry leader recognized for transforming the way football is produced and consumed in the Middle East and globally. I have contributed to some of the world’s biggest sports properties, including FIFA, UEFA, AFC, the English Premier League, and the Saudi Pro League, overseeing operations from technical execution to creative direction.

I began my career launching ART Sport Channels in Jordan, then moved to Endemol Sport / ADSPORTS, leading coverage of the EPL, F1, UEFA qualifiers, and other major events. I later built the UAE Pro League’s Broadcast & TV Production arm, driving innovation through projects like the first VR live football broadcast, virtual crowd audio, and Player POV. These efforts earned multiple awards for Technology Innovation, Audio Excellence, and Workflow Achievement.

In 2022, I joined NEP Group as Business Development Director for the MENA region, where I established key partnerships, opened new business channels, and helped launch NEP’s presence in the region.

Since 2023, I have served as the Senior Broadcast & TV Production Director at the Saudi Pro League (SPL). In this role, I oversee the full broadcast and multilateral production output of the league across all competitions, ensuring top-tier delivery standards aligned with global expectations. Under my leadership, the SPL’s broadcast footprint has expanded to 170+ countries via partnerships with 50+ international broadcasters and platforms. I have introduced new workflows, broadcast standards, and long-term planning tools to strengthen the league’s international positioning.

Beyond operations, I actively contribute to the industry through regional and global conferences, mentoring and sharing insights with peers, startups, and production professionals to help shape the future of sports media.